We Make Weird Work
We mix unhinged ideas with solid strategy
turning “what if” into “hell yes”
We’re The Delulu Lab, the place where “too much” becomes just right. We take your wildest ideas, give them a game plan, and dress them in designs people can’t stop looking at. We’re not here to play it safe, we’re here to make brands impossible to ignore.
NORMAL IS CANCELLED!
OUR SERVICES
CULTURE LAB
Content, tone, and campaigns that sound like people, not companies.
Pop-ups, activations, and moments people actually feel.
EXPERIENCE LAB
IDENTITY LAB
Naming, logos, and visual systems that make brands unforgettable.
BUILD LAB
Decks, sites, and kits that sell your story without a single boring slide.
BOT LAB
AI-powered brand clones, campaign bots, and tools that talk like you.
WHY WE'RE BASICALLY ICONIC
Delulu
Chaotic
Drama Free
Unboring
Strategic
LET'S CONNECT
Got an idea? A half-baked dream? A “this might be crazy” thought?
Talk to Lab Rat, our AI sidekick who's awake 24/7 and speaks fluent TDL.